Gucci watches are made in Switzerland and bear the hallmark of Swiss precision and accuracy. The house's manufacturing entity – situated in La Chaux-de-Fonds, the shrine of clockwork craftsmanship – has managed to harmoniously combine state of the art technology and traditional watch-making in creating cutting-edge timepieces.
The positioning of Gucci in the watch industry reflects the expectations of its sophisticated clientele: each timepiece is a statement of excellence and is in line with the overall aesthetic and quality standards of the house. Diamond setting is an example of this fine expertise: watches are studded with high quality diamonds carefully checked to create that perfect and exclusive look.
Gucci took an interest in designing and developing watches in the early 1970s, soon after becoming one of the world's largest watch manufacturers and distributors.
Today, Gucci timepieces are renowned for their superior quality and unique blend of Italian style and Swiss watch-making craftsmanship.
1921 Collection
In celebration of its 90th anniversary, Gucci is pleased to introduce the Gucci 1921 watch collection. Named after the year in which Guccio Gucci founded the Florentine House.
The Gucci 1921 collection boasts a design that fuses classic and contemporary: the sophisticated square shape of the timepiece references the aesthetics of the 1920s all the while creating a modern style.
Each watch is distinguished by a unique leather-clad case, in a choice of black, dark brown, camel or white calfskin. The leather straps complement the dials with either matching or contrasting shades of black and dark brown or white. Both the bracelet and the clasp feature Gucci's iconic horsebit.
Twirl Collection
The Twirl Collection is a statement in versatility and practical luxury. The signature GG motif is intricately engraved into a stainless steel bangle, as well as onto one side of the rotating round case. Changing its stylish identity from timepiece to bracelet with a single motion, the Twirl Collection reveals its innovative elegance.
G Gucci Collection
First introduced in the late '60s, the famous Gucci "G" quickly became a worldwide sensation. It has been elegantly revisited in this stainless steel timepiece. The bezel takes the form of a G in a subtle yet distinctive way, perfectly matching the design of the smooth bracelet and enhancing the model’s personality.
Coupé Collection
Gucci Timepieces is pleased to announce the addition of the Gucci Coupé to its range of luxury men's watches. Representing a new direction in watch design, Creative Director Frida Giannini has conceived a timepiece that reflects the current appeal of wristwatches with a vintage allure. The rounded-square case in sun-brushed stainless steel and the range of attractive colors echo 1960s styling.
I-Gucci Collection
I-Gucci is the first digital watch ever created by Gucci. Its steel case and black dial, with both numerical and hands display, is the true incarnation of sportive elegance. Breaking original ground in timekeeping, this model combines cutting-edge design with an unconventional fashion attitude.
G Chrono Collection
The G Chrono Collection offers a unique interpretation of excess. The oversized 44mm case and extra large dial combined with overstated push buttons are a powerful statement of personality.


