Gucci watches are made in Switzerland and bear the hallmark of Swiss precision and accuracy. The house's manufacturing entity – situated in La Chaux-de-Fonds, the shrine of clockwork craftsmanship – has managed to harmoniously combine state of the art technology and traditional watch-making in creating cutting-edge timepieces.
The positioning of Gucci in the watch industry reflects the expectations of its sophisticated clientele: each timepiece is a statement of excellence and is in line with the overall aesthetic and quality standards of the house. Diamond setting is an example of this fine expertise: watches are studded with high quality diamonds carefully checked to create that perfect and exclusive look.
Gucci took an interest in designing and developing watches in the early 1970s, soon after becoming one of the world's largest watch manufacturers and distributors.
Today, Gucci timepieces are renowned for their superior quality and unique blend of Italian style and Swiss watch-making craftsmanship.
Marina Chain Collection
The marina chain, a famous Gucci symbol adorning accessories and jewellery, is now celebrated with a new collection of stylish timepieces whose design features the highly iconic anchor chain sign. The Marina Chain watch, introduced at the 2009 Spring Summer Gucci Women's Cruise fashion show, is available in two sizes and a rich choice of materials.
Twirl Collection
The Twirl Collection is a statement in versatility and practical luxury. The signature GG motif is intricately engraved into a stainless steel bangle, as well as onto one side of the rotating round case. Changing its stylish identity from timepiece to bracelet with a single motion, the Twirl Collection reveals its innovative elegance.
Signoria Collection
Signoria is a collection of glamorous timepieces, whose bracelets are composed of multiple interconnected horsebit-shaped links that boldly juxtapose the square and graphic case. Inspired by the rich Gucci archive and tradition, the Signoria Collection constitutes another elegant celebration of the legendary horsebit, as a symbolic icon of the Florentine house.
Tornabuoni Collection
Named after one of Florence's most famous and exclusive street, birthplace of Gucci, the Tornabuoni Collection is characterized by its simplicity and extreme elegance. Its bracelet is made of various linked horsebit elements, that confers the allure of a jewel. The Tornabuoni Collection is available in three different cases: square, rectangular and oval.
I-Gucci Collection
I-Gucci is the first digital watch ever created by Gucci. Its steel case and black dial, with both numerical and hands display, is the true incarnation of sportive elegance. Breaking original ground in timekeeping, this model combines cutting-edge design with an unconventional fashion attitude.
G Chrono Collection
The G Chrono Collection offers a unique interpretation of excess. The oversized 44mm case and extra large dial combined with overstated push buttons are a powerful statement of personality.
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