Elegance is an attitude
Capitalising on its strong Swiss-made heritage of 176 years in watchmaking, Longines produces high quality elegant timepieces. Longines’ timeless elegance rests on a rich aesthetic heritage, expressed in a subtle mix of classicism and inventive refinement.
With a world-spanning vocation from the outset, Longines is proud to make its timepieces, and the historical values that come with them, available today in more than 130 countries. Precision, performance and elegance - these fundamental virtues still govern every aspect of the activities Longines undertakes around the world.
Longines’ reputation, prestige and the well-established quality of its timepieces have attracted a growing number of personalities around the world: heads of state and royal princesses, leading sports figures, artists and movie stars have chosen Longines. The brand has built on its historic association with sports, and is now sponsoring several sports across the planet - from skiing to gymnastics and horse jumping - all disciplines that express its own basic values of precision and elegance. In 2007 the brand became the official timekeeper of the reknowned French Open in Roland Garros and signed tennis icon Andre Agassi as its worldwide ambassador of elegance.
In Australia, Longines is the official watch of the Melbourne Cup Carnival and sponsoring a race on Derby Day. The brand counts several high-profile TV personalities or fashion celebrities as its ambassadors, including Livinia Nixon, Tara Moss, Lindy Klim and Anthony Minichello.
The Longines collection is composed by an Elegance Collection (classic style pieces), the Watchmaking Tradition Collection (Master Collection) and its new Sport Collection (HydroConquest, Conquest, Grande Vitesse and Admiral).
Gold Dolce Vita
Ultimate luxury timepiece with 28 diamonds and 18 carat gold. A scratch-resistant sapphire crystal protects a radiant white dial featuring the Arabic numeral 12 and 6 along with gold indexes.
Ladies La Grande Classique Mother Of Pearl
The epitome of soul and style in the grand Longines design tradition, La Grande Classique de Longines watches offer a cool and enduring elegance. The collection’s thoroughbred lines and slim, sleek forms never fail to captivate. The watches are barely 4.2 or 4.4 mm thin when fitted with a quartz movement and a remarkable 7.05 mm for the man’s selfwinding mechanical design. Owing to their small-link construction, the collection’s metal bracelets provide exceptional comfort on feminine and masculine wrists alike.
This ladies model is ornated with 12 diamonds all around the dial and has a stainless-steel duotone bracelet. This ageless timepiece can be worn on any occasions and match most styles.
Conquest
The Longines Conquest is an expression of the sporting elegance of the brand. Surmounted by an anti-reflective coated sapphire glass, the blue dial features a chronograph and the date at 3 o'clock. This model is fitted with an automatic movement, a screw-down case back, bezel and screw-in crown in stainless steel. Water-resistant to 300 meters.
Dolce Vita Classic
The DolceVita collection melds the neat, trim lines of the 1930s with the glamour of the 1950s into an impeccably stylish timepiece suggestive of "the sweet life" the Italian way.
Here, flawlessly simple shapes come into their own, with the rectangle reconciling formal discipline and untrammelled expressiveness. However elusive the soul and spirit of Dolce Vita may be, its grace and refinements find eloquent expression in the personality of Aishwarya Rai who is international ambassador for the brand and this particular collection.
With its 36 diamonds and white radiant dial, this watch represents the perfect feminine ornament - classical, refined and ultimately elegant. It instantly dresses up the wrist and will never go out of fashion.
La Grande Classique
The gold case of this gents model from La Grande Classique de Longines displays slim, sleek lines only 4.40 mm thick and houses a quartz movement. A cambered scratch-resistant sapphire crystal protects a white dial featuring 12 Roman black-painted numerals. The bracelet is gold plated with triple folding clasp. This watch is water-resistant to 30 meters.
Platinum Ceramic Conquest
The Longines Conquest is the quintessential expression of the brand’s sporting elegance. Special attention has been paid to the aesthetics of the bezel, the cabochon crown and the links, all made of scratch-proof ceramic.
The Conquest's aim is to seduce today’s sportsmen and women, who concentrate on efficiency and performance without sacrificing elegance. The watch features include water-resistance to 300 m, screw-in crown and case-back, lateral protection for the crown, triple folding safety clasp. The 41 mm diameter stainless steel case houses a choice of a self-winding, chronograph or three-hand movement. These models are also available with a leather or rubber strap or with a stainless steel bracelet including ceramic links.
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