About Us

Our Story

Grahams Jewellers has been providing South Australians and beyond with timeless and sophisticated jewellery and watches for over 80 years now. Established in 1932 by the Grahams brothers, a business pairing that built the foundation for Grahams on a shared passion for high-quality diamonds and gemstones along with Swiss watches and impeccable customer service. The passion shared by these two remains deeply embedded into the Grahams brand values today. 

In 1977, Grahams Jewellers was placed under the ownership of Adelaide-businessman, Albert Bensimon. With Albert at the helm, Grahams was able to expand tremendously, taking it from a single boutique to a chain with four store locations in and around the Adelaide area. As a result, Grahams now employs over 70 staff members across its support office and retail spaces. 

Since 2013, Albert’s son, Toby Bensimon has been at the helm as Grahams’ Managing Director. Toby has been instrumental in Grahams’ growth over the last decade and its transition from being just a series of steadily growing brick-and-mortar stores to a thriving eCommerce business in this ever-growing and changing digital world. Toby’s hope for Grahams in the future is that it continues to evolve as the world around us does, enabling more people to enjoy luxury for less.

Our Brand

The Grahams Jewellers ethos is all about providing luxury at an affordable price. Our team of experienced and keen-eyed buyers venture all around the globe sourcing the best precious stones, high-quality diamonds, durable materials and more for our customers.

Our pieces are brought to life by the skilled hands of jewellery artisans who strive for incredible craftsmanship. Each stone is hand-selected and undergoes a rigorous quality assurance process before the final product is produced to ensure that each piece crafted feels unique and special. 

Grahams Jewellers not only carries a stunning collection of bespoke engagement rings, diamond jewellery, gold, silver and gemstones, but pieces from some of the world’s most stylish and sophisticated jewellery brands including Memoire, Flawless Cut, Australian Diamond, Luminesce Lab Grown Diamonds, Guess, Daniel Wellington and more. 

With Swiss heroes such as Longines and Tissot, along with contemporary favourites like Seiko, G-Shock, Citizen, Michael Kors, Daniel Wellington and more, our timepieces are also the epitome of class and craftsmanship

At Grahams, the most important part of what we have to offer is not just the variety of coloured stones, diamond jewellery and the highest quality but the mementos of love and celebration. What makes our customers mean the world to us is the honour we feel in partaking in their life journey. Every day at Grahams we celebrate our customer’s stories. An engagement ring represents the start of a lifelong bond; a birthday celebrates another year past and an infinity ring is the symbol of a new life.

Whether it is, a present to yourself, for a friend, a gift to a life partner or something special for a beloved family member, Grahams Jewellers is the destination for that spectacular keepsake that makes every day a moment treasured forever. 

Acknowledgement of Country

Grahams Jewellers acknowledges the traditional custodians of Kaurna Country, the land on which it operates. We extend that respect to all Aboriginal and Torres Strait Islanders past and present. 

24 Carat Nominees PTY LTD | ABN: 58 007 927 933

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